Okay – You have to play with it in a certain way, but you can win an XBox 360 Elite. What you have to do is create one of them accelerator, web slice or visual search provider thingamabobs.
Even if you don’t win the XBox you could still be showcased in various Future Publishing titles.
For more information, links to a tutorials and videos to get you started, visit Mike Ormond’s blog: Fame and Fortune await those who play with IE8.